Tag Archives: music business

Rock & Roll High School: Semester Wrap-Up

I may have, at some point, mentioned that this blog exists because it stemmed from an assignment in one of my classes. Our mission was to a) set up a blog that answered a question and b) develop a personal learning network around that question. I decided to look into the relationship between artists and […]

Partying at RockStar Motel with Andrew W.K. (or “The Power of Motivated Fans”)

In celebration of this week’s news that Andrew W.K. was — and then was not — going to be the US’s cultural ambassador to the Middle East, I thought I’d post a list of party tips that I learned from him at CMJ. Andrew W.K. joined a bunch of reps from RockStar Motel to talk […]

Breaking Bands: 7 Steps To Creating The Perfect Artist Website

Conferences (especially entertainment conferences) can be pretty overwhelming when it comes to deciding between two really good choices, so I like to crowdsource which panel session or show to see at least once per conference. This time around, I was advised to go to “Gaining Online Traction: The Art of Creating The Perfect Artist Website” […]

HEY! WHERE DID MY MONEY GO?: September 2012

My Marketing of Recorded Music professor likes to talk about how weird we music business students are. “Oh, you spend money on music. Oh, you need music.” That sort of thing. And it’s true, we are very weird folk. But I like to think that I have an advantage in this business because I act more […]

SOCIAL SHRED: 4 Tips For Memorable Online Campaigns

Yesterday, I bought the xx’s latest album, Coexist, in its limited edition deluxe vinyl version. Being a college kid, that was quite a big expense — in case you’re wondering, yes, it cost more than my weekly grocery budget — especially considering that I was only a casual fan of their first album. So why’d […]

Breaking Bands: Seven Social Media Tips from Girlilla Marketing

Last week, I was able to hear Ashley Mixen and Eileen Tilson of Girlilla Marketing speak about social media marketing and online content management. Girlilla Marketing is a Nashville-based strategic digital marketing agency that has created and implemented campaigns for Zac Brown’s Southern Ground Music and Food Festival, Sugarland, Lionel Richie, Ben Rector, and more. […]

Live Tweet: StageIt Insider’s View at Belmont University

Yesterday, I had the opportunity to hear Evan Lowenstein speak at Belmont University. You may know him as part of Evan and Jaron, the duo who sang that middle-school earworm “Crazy For This Girl,” (warning for gratuitous use of angsty Dawson’s Creek clips) but he actually came to campus to talk about StageIt, his online concert platform. If […]